Division Introduction
Modern industry requires experts who have the highest practical ability in business management in order to be successful in the fast-changing environment of our high-tech society. Responding to such needs, the department prepares student to become trained individuals through demand-centered training and practical skills, this is accomplished by the three departments.
Department Introduction
- Marketing Information
- manufacturing &service industry(marketing, sales, planning, PR, advertising, channel distribution, customer service, customer counseling, tele-marketing, customer satisfaction center, CRM, general office workers) channel logistics field(department store, discount shop, whole sale shop, whole &retail field)
- Advertising & PR
- client(PR division of a company or a public institution, PR division of a non-profit organization i.e. political party or consumer group) advertising agency(Cheil communication, LG Ad, Daehong Ad, Oricom, Welcomm, JWT adventure, Diamond Ad) internet-related company, transferring to a 4-year course university.
- Distribution Logistics
- channel logistics field (Shinsegye, Lotte Department Store, Galleria, Big Discount store, Buying commodities at whole &retail store, taking care of store and shop) general company(products distributions, sales channel logistics administration), continue studies at a higher level
Course of Study
Marketing Information
Course title | Hour/Unit | Course type | |
---|---|---|---|
Common | Computer Practice I, II | 4/4 | Theory |
Discipline of Business Administration | 3/3 | Theory | |
Marketing | 3/3 | Theory | |
Electives | Principle of Advertising | 3/3 | Theory |
Marketing Channel Management | 3/3 | Theory | |
Consumer & Market | 2/2 | Theory | |
Consumer Behavior | 3/3 | Theory | |
Service Marketing | 3/3 | Theory | |
Comsumer Related Regulation | 3/3 | Theory | |
Promotion Management | 3/3 | Theory | |
Practice of Business Incubator | 3/3 | Theory | |
Practice of Marketing Planning | 3/3 | Practice | |
Internet Marketing | 3/3 | Practice | |
Practice of Consumer Consulting | 3/3 | Practice | |
Brand Management | 3/3 | Theory | |
Marketing Research | 3/3 | Practice | |
Practice of Sales Management | 3/3 | Theory | |
Practice of Promotion Event | 3/3 | Practice | |
Practice of Enterprise Resource Planning | 3/3 | Practice | |
Case Study of Marketing | 3/3 | Practice | |
Cross Culture Management | 2/2 | Theory | |
Customer Relationship Management | 3/3 | Practice | |
Global Marketing | 3/3 | Theory | |
Field Practice | 0/2 | Practice |
Advertising & PR
Course title | Hour/Unit | Course type | |
---|---|---|---|
Major Requirement | Foreign Language I.II | 4/4 | Theory |
Commom | Computer Practice I, II | 4/4 | Theory |
Discipline of Business Administration | 3/3 | Theory | |
Marketing | 3/3 | Theory | |
Principle of Advertising | 3/3 | Theory | |
Marketing Channel Management | 3/3 | Theory | |
Consumer & Market | 2/2 | Theory | |
Electric | Consumer Behavior | 3/3 | Theory |
Print Advertising Design I, II | 3/3 | Practice | |
Advertising Copywriting | 3/3 | Theory | |
Advertising Research Practice | 2/2 | Practice | |
Advertising Planning Practice | 3/3 | Practice | |
Visual Advertising Design I, II | 3/3 | Practice | |
Event Planning Practice | 3/3 | Practice | |
Editorial Design Practice | 3/3 | Practice | |
Creative Strategy | 3/3 | Theory | |
P.R Planning Practice | 3/3 | Practice | |
Internet Advertising | 3/3 | Theory | |
Advertising Media Strategy | 3/3 | Theory | |
Advertising Design Portfolio | 3/3 | Practice | |
Presentation Technique | 3/3 | Practice | |
Advertising Case Study | 3/3 | Practice | |
Field Practice | 2/0 | Practice |
Distribution Logistics
Course title | Hour/Unit | Course type | |
---|---|---|---|
Major Requirement | Foreign Language I.II | 4/4 | Theory |
Commom | Computer Practice I, II | 4/4 | Theory |
Discipline of Business Administration | 3/3 | Theory | |
Marketing | 3/3 | Theory | |
Principle of Advertising | 3/3 | Theory | |
Marketing Channel Management | 3/3 | Theory | |
Consumer & Market | 2/2 | Theory | |
Electric | Consumer Behavior | 3/3 | Theory |
Service Marketing | 3/3 | Theory | |
Physical Distribution Management | 3/3 | Theory | |
Marketing Research | 3/3 | Practice | |
Practice of Trade Area Analysis | 3/3 | Practice | |
Distribution & Logistics-Related Regulation | 2/2 | Theory | |
Internet Marketing | 3/3 | Practice | |
Practice of Consumer Counseling | 3/3 | Practice | |
Store Management | 3/3 | Practice | |
Theory of Storage & Lordling | 3/3 | Theory | |
Merchandise Management | 3/3 | Theory | |
Merchandising | 3/3 | Practice | |
Buying Management | 3/3 | Theory | |
Case Study of Distribution | 3/3 | Practice | |
Practice of Enterprise Resource Planning | 3/3 | Practice | |
Theory of Cargo Transportation | 3/3 | Theory | |
Customer Relationship Management | 3/3 | Practice | |
Field Practice | 0/2 | Practice |